Built from the water up

Built From a Passion for Life on the Water

What started with bass boats, fishing, and helping fellow anglers rig better setups has grown into a larger community built around boating, adventure, and the outdoors.

Where It All Started

Boat Nation Outdoors began with a simple passion; fishing, boats, and the outdoors.

Founder Aaron Towner spent more than 15 years immersed in competitive fishing, gaining firsthand experience not only on the water, but also behind the scenes rigging, upgrading, and servicing bass boats. Over time, friends, fellow anglers, and customers began turning to him for advice on electronics, wiring, mounting systems, lighting, and complete boat setups.

What started as helping people one boat at a time eventually became Bass Boat Wired.

Built from real-world experience and a genuine love for the sport, Bass Boat Wired quickly became known for more than just products. It became a trusted resource for anglers looking for honest guidance, quality gear, and support from someone who truly understood the lifestyle.

From Bass Boat to a Bigger Vision

As Bass Boat Wired continued to grow, so did the community around it.

What started with bass boat electronics and rigging naturally expanded into conversations about kayaks, offshore boats, duck boats, mud boats, lighting systems, storage, motors, and outdoor gear. The vision became bigger than one style of fishing or one type of boat.

Boat Nation Outdoors was created to bring all of those worlds together under one roof.

Today, Boat Nation Outdoors serves anglers, hunters, and boat owners across multiple lifestyles and experiences — while staying rooted in the same values that built Bass Boat Wired from the beginning:

  • real experience
  • trusted products
  • helpful guidance
  • community
  • passion for the outdoors
 

One Nation. Every Water.

Explore Boat Types
bass boat on the lake

Built for Real People Who Love the Outdoors

We believe the best memories are made on the water.

Early mornings before sunrise. Long days fishing with family. Running through flooded timber. Exploring new water. Teaching kids to fish. Building boats that help people enjoy the outdoors even more.

Boat Nation Outdoors exists to support those experiences with products, education, and a community built by people who genuinely live this lifestyle every day.

Whether you are upgrading a tournament bass boat, rigging a fishing kayak, preparing a duck boat for season, or building the ultimate offshore setup. We are here to help you build it better.

Supporting the Next Generation

Boat Nation Outdoors proudly supports organizations and communities that help grow the future of fishing and the outdoors.

Through partnerships, sponsorships, and continued involvement in youth fishing organizations across Texas, we remain committed to encouraging the next generation of anglers and outdoorsmen.

Organizations we proudly support include:

  • Texas High School Bass Association
  • Texas B.A.S.S. Nation Youth Northwest Region

Great service very knowledgeable.

— Joseph W.

He done good job.

— Corey G.